You Had to Pay in Full for Your VW Before You Could Get It
Volkswagen sales poster for car never manufactured in Third Reich
A happy Nazi family would be unhappy if they had to go into debt to purchase a car. Therefore you had to pay for your Volkswagen in its entirety before you received the car. Over a period of years, you purchased coupons and glued them into a book. Once you had bought all your coupons and glued them all into your book, you would take this to the VW Corporation and they would present with a Volkswagen.
At least, this was the idea.
The Nazis stole all the money when the war began. Only in the early 1960s did VW finish settling the lawsuits from outraged Germans who had paid up and never received their VWs.
Propaganda Photo of happy Nazi family with their VW and radio also made to Third Reich specifications so every family could afford a radio to hear Der Fuhrer and his monomaniacal rantings.
Note the radio in the forefront of the photograph. Given this is a posed propaganda photograph, the placement of the radio in such a prominent place wasn’t an accident. The Nazis realized the revolutionary impact radio had on people. They used it skillfully to help seize power and stay in power. You could only get one station.
The Third Reich pushed industry to manufacture inexpensive radios so each family could afford one. The cheapest was 35 Reichsmarks which was about a week’s pay for a working man so it wasn’t that cheap. This radio was known as the Volksempfänger or “people’s receiver.” Several other models were made which were more expensive.
One of the 500 heavy duty VWs built for the Wehrmacht.
Suggested advertisement for Volkswagen to use now: “Proven in the snows and bitter cold of the Russian front and the blazing hot sands of North Africa, you’ll say “mach schnell” to your Volkswagen dealer.” Maybe not. VW hardly wants to play up or even acknowledge their close association with the Nazi Party.
Except for a handful made for reasons of propaganda, the famous VW Beetle, designed by Hitler and Ferdinand Porsche, was never actually produced for civilian use in the Third Reich. Five-hundred heavy duty Beetles were manufactured for the Wehrmacht. (I’ve seen other figures which say 650 were made so I’m not certain).
VW manufactured other vehicles for the German Wehrmacht…“using more than 15,000 slave labourers from nearby concentration camps. It was a practice that is widespread among German firms during the war. In 1998, survivors file a lawsuit against VW, which set up a restitution fund.” BBC