A Great Investment: the Texas Chain Saw Massacre

 

TheTexasChainSawMassacre-poster

 The writing on the poster says, “Who will survive and what will be left of them?”; “America’s most bizarre and brutal crimes!”; “The Texas Chainsaw Massacre”; “What happened is true. Now the motion picture that’s just as real. “

 

A Massacre at the Box Office might be a better title. According to the International Movie Data Base: The Texas Chain Saw Massacre cost $83,532 to make and grossed $30,859,000 in the US alone. And remember, this was in the early 1970s, when it cost maybe two dollars to see a first run movie. And a movie like this would not have played in the nicer theaters so admission was probably one dollar. (Your servant was a college student in those days although I never saw the movie because it seemed so moronic.)

Subsequent rental income for The Texas Chain Saw Massacre once videos were invented was $14,221,000. Added to the gross from theater revenue, this is a return on investment exceeding 500%. To paraphrase PT Barnum:

…no one ever went broke presenting stories of blood and gore to the American people.

 

photo courtesy of New Line Cinema (c) 1974

Published by

Charles McCain

Charles McCain is a Washington DC based freelance journalist and novelist. He is the author of "An Honorable German," a World War Two naval epic. You can read more of his work on his website: http://charlesmccain.com/

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