Rock Center Home Exhibit 1940

Dwelling Rises on Terrace in Rockefeller Center

I have always thought Rockefeller Center is the most magnificently beautiful collection of buildings I have ever seen. I can’t say I seen lots of buildings but I used to go there on business a lot and it was a pleasure to walk into any of the buildings. As they say, “they don’t build them like that anymore.” And they don’t.
Dwelling Rises on Terrace in Rockefeller Center

        NEW YORK — On the second-floor terrace of the International Building at 51st Street near Fifth Avenue, a seven-room dwelling is under construction as the focal point in what is designed to be a home-building center and exhibit. It is being erected by the Rockefeller Home Center, successor to the Permanent Exhibition of Decorative Arts and Crafts (PEDAC).
The dwelling is of modern design by Edward D. Stone and the exterior is of redwood. In the first floor is a “three-purpose” room with a glass-enclosed side opening onto a terrace. Construction of the exhibition house, which is sponsored by Collier’s magazine, is under direction of Irons & Reynolds, contractors.

— News item, May 16, 1940

July 15, 1940. “Collier’s House at PEDAC, New York City. Exterior from below. Dan Cooper, decorator; Edward Durrell Stone, architect.” Large-format acetate negative by Gottscho-Schleisner. (photo courtesy of Shorpy)

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Charles McCain

Charles McCain is a Washington DC based freelance journalist and novelist. He is the author of "An Honorable German," a World War Two naval epic. You can read more of his work on his website: