German Propaganda Posters – Domestic Goods

Tad found a great collection of Nazi Propaganda that has been collected by a college professor in Michigan, Randall Bytwerk. I’ve shown plenty of WW2 propaganda posters but the majority have been from the Allied side of the war and I’m using this opportunity to showcase the types of propaganda used by the Germans and will be highlighting some of these posters over the next few months.

The Nazi party made a huge push during its rise to improve economic conditions and their success here led to an extremely rapid unemployment rate decline – one of the greatest of any country during the Great Depression – and subsequent popularity. One of the methods they employed was to encourage Germans to buy domestic and support their own manufacturing base. Here are some of Randall’s posters and comments encouraging Germans to buy domestic:

This poster probably comes from the mid-1930’s. The caption: “Hitler is building. Help him. Buy German goods.”


This poster is from the 1930’s, and encourages Germans to buy domestic rather than imported goods. The top translates as “Germans buy German goods.” The bottom text translates: “German Week/German Goods/German Labor.”


This poster from around 1939 advertises the Volkswagen. The text: “Save 5 marks a week and you will drive your own car.“

[Images courtesy of Randall Bytwerk at Calvin College.]

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Charles McCain

Charles McCain is a Washington DC based freelance journalist and novelist. He is the author of "An Honorable German," a World War Two naval epic. You can read more of his work on his website:

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