Keep It Under Your Stetson

The Stetson Hat company decided to do a series of posters during World War II to demonstrate what would happen if people had “loose lips” – they publicly discussed what they knew about war activities and production. The tagline for these posters was “Keep it under your Stetson,” with a Stetson being the famous cowboy hat worn by Buffalo Bill through John Wayne and Annie Oakley.

[Images courtesy of the American Merchant Marine at War.]

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Charles McCain

Charles McCain is a Washington DC based freelance journalist and novelist. He is the author of "An Honorable German," a World War Two naval epic. You can read more of his work on his website:

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